The concept of this is for you to offer a subscriptiontype product as an upsell or backend product. Forexample, if you're selling an ebook for $37 offer asubscription to a related e-zine for $9.95 a month.Instead of an e-zine, it could be monthly updatedinformation for the ebook.It's not just for e-books, you can make it work forany product or service you sell. Some subscriptionsthat might work for your product could be:- e-mail/telephone consulting- a private or members only web site- print newsletters/magazines- product updates- subscription warrantees- product insurance- e-zine/webzines- the ideas are endless.....The subscription product should be related to theproduct or service you're selling. You could chargea weekly, monthly, or yearly subscription for theupsell product. You could sell your main productand upsell product as a total subscription packagedeal. You wouldn't charge the one-time price foryour main product; you would just charge the basicsubscription price of the upsell product.The major benefits are that you don't have to keepcreating new upsell and back end products. Onceyou get enough subscribers you won't have to sellanymore, you just keep generating income fromyour current subscribers. You would only have tosell again if you lost a lot of subscribers.
Thursday, February 12, 2009
Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
2. You should only send your press release to themedia related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and releasedate should be at the top of your press release.
5. Use short sentences and double space your lines.6. Your header and first few sentences should grabthe readers attention.
7. You should tell a story and mention your business,product or service in the body of the press release.
8. Proofread your press release many times. Lookfor grammar and spelling mistakes.
9. Write a press release about the new products orservices you're offering on your web site.
10. Create a press release about the results of anonline survey or poll you have completed.
11. Submit a press release about a trade show orseminar you're hosting.
12. Write a press release about no cost chat roomclasses you are teaching.
13. Create a press release about your opening of anew web site.
14. Submit a press release about an online awardyour business or web site has won.
15. Write a press release about a free e-zine you'republishing.
16. Create a press release about online products orservices you're giving away.
17. Submit a press release about an online businessassociation or club you're starting.
18. Write a press release about a famous personthat's endorsing your business.
19. Create a press release about a joint venture youare doing with another business.
20. Submit a press release about a new book ore-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising eventyou're doing at your web site.
23. Submit a press release about a new contest orsweepstakes you're having at your site.
24. Write a press release about major sponsorshipsyou're doing online.Quote of the Day:
"Cultivate more joy by arranging your life so that more joy will be likely." -- Georgia Witkin
2. You should only send your press release to themedia related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact information and releasedate should be at the top of your press release.
5. Use short sentences and double space your lines.6. Your header and first few sentences should grabthe readers attention.
7. You should tell a story and mention your business,product or service in the body of the press release.
8. Proofread your press release many times. Lookfor grammar and spelling mistakes.
9. Write a press release about the new products orservices you're offering on your web site.
10. Create a press release about the results of anonline survey or poll you have completed.
11. Submit a press release about a trade show orseminar you're hosting.
12. Write a press release about no cost chat roomclasses you are teaching.
13. Create a press release about your opening of anew web site.
14. Submit a press release about an online awardyour business or web site has won.
15. Write a press release about a free e-zine you'republishing.
16. Create a press release about online products orservices you're giving away.
17. Submit a press release about an online businessassociation or club you're starting.
18. Write a press release about a famous personthat's endorsing your business.
19. Create a press release about a joint venture youare doing with another business.
20. Submit a press release about a new book ore-book you wrote.
21. Write a press release about an expert who is
speaking in your chat room.
22. Create a press release about a fundraising eventyou're doing at your web site.
23. Submit a press release about a new contest orsweepstakes you're having at your site.
24. Write a press release about major sponsorshipsyou're doing online.Quote of the Day:
"Cultivate more joy by arranging your life so that more joy will be likely." -- Georgia Witkin
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