The concept of this is for you to offer a subscriptiontype product as an upsell or backend product. Forexample, if you're selling an ebook for $37 offer asubscription to a related e-zine for $9.95 a month.Instead of an e-zine, it could be monthly updatedinformation for the ebook.It's not just for e-books, you can make it work forany product or service you sell. Some subscriptionsthat might work for your product could be:- e-mail/telephone consulting- a private or members only web site- print newsletters/magazines- product updates- subscription warrantees- product insurance- e-zine/webzines- the ideas are endless.....The subscription product should be related to theproduct or service you're selling. You could chargea weekly, monthly, or yearly subscription for theupsell product. You could sell your main productand upsell product as a total subscription packagedeal. You wouldn't charge the one-time price foryour main product; you would just charge the basicsubscription price of the upsell product.The major benefits are that you don't have to keepcreating new upsell and back end products. Onceyou get enough subscribers you won't have to sellanymore, you just keep generating income fromyour current subscribers. You would only have tosell again if you lost a lot of subscribers.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment